Aquatics expertise, built over 25 years, now working for you.
Natalie Hood & Associates provides regulatory guidance, certification and education program development, event management, coaching, and industry advocacy for aquatics organizations nationwide. Whether an organization is just getting started or looking to strengthen an existing program, Natalie brings decades of hands-on experience to every partnership.
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Core Values
Lifelong Learning
The aquatics industry never stops evolving, and neither does Natalie. She stays curious, keeps training, and brings the latest thinking to every client.
Community & Mentorship
Natalie believes in building people up, not just programs. Every project is a chance to mentor, connect, and strengthen the industry as a whole.
Forward Thinking
The industry is changing, and Natalie helps clients stay ahead of it, not just keep up with it. Fresh ideas, grounded in decades of real-world experience.
Why Natalie Hood & Associates
Full-spectrum experience
One point of contact across regulation, education, events, and advocacy, so there is no need to coordinate multiple vendors.
Recognized industry voice
Host of the #1 aquatics podcast, with direct relationships across the industry's leading organizations.
Hands-on, not theoretical
25+ years of practical, in-the-field aquatics work, not just consulting from the outside.
Personally invested
An active water safety advocate and USMS swimmer whose commitment to the industry goes beyond the client relationship.